How To Find The Top SEO Keywords For your website?

5 Best Keyword Research Tools - Onely Blog

SEO (Search Engine Optimization) is built on entering the right words into search engines. Search engines display websites based on keyword density and usefulness. The words and phrases that people use to search for online content are known as keywords for a digital marketing agency and are integral to SEO. 

They help narrow the criteria to only show results that are relevant to the search terms. Most digital marketers have heard about the importance given to keywords. Understanding and using correct keywords in all the online content can change the popularity of the brand overnight. The primary and most crucial role of keywords for a digital marketing agency is to ensure that the website or digital content ranks high on search engines.

While several other factors play an equally important role in site ranking, keyword optimization helps cover a large chunk of the groundwork. Various keywords spread throughout the website and other content help users better understand each page on a website. Users will get access to the page with the most relevant information (based on their keywords). 

One of the primary responsibilities is understanding and implementing keywords for a digital marketing agency in your online content. Identifying keywords that help potential and returning customers, driving traffic to the website through optimization, helping with leads and conversion rates, and using SEO as an integral part of the marketing strategy is essential. 

Several types of keywords can help optimize your SEO: 

Haben Sie die Keywords für Ihre Internetseite, Ihren Webshop gefunden?
  • Short, Mid, and Long Tail Keywords
  • Target Keywords
  • On-Site
  • Google Ads Keywords
  • Buyer Keywords

Let us look at each of these in detail.

  • Short, Mid, and Long Tail Keywords:
The difference between short, medium, & long tail keywords

These types are also called Keywords by Length. As the name suggests, you can put your keywords into each category based simply on their word count. 

  • Short Tail: These are usually generic words like our ‘good dentist’ example above. These are popular, easy to use, and generate an extremely high traffic volume. However, they will not bring focused searches to your site. All generic results will show up in the search results, and the competition to rank high is challenging. 
  • Mid Tail: Mid Tail keywords are more competitive than short-tail ones and are slightly more descriptive – up to three or four words. A good example is ‘best Bluetooth headphones, which is not very descriptive, but better than ‘good headphones,’ which is generic and does not contain the word ‘Bluetooth.’ Mid tail keywords for a digital marketing agency generate high volumes and conversion rates. 
  • Long Tail: Long-tail keywords consist of more than three to four words and highly descriptive. These are low-competition words with low search traffic. These keywords are best for gaining higher rankings in SEO. An example of this is, ‘best pillow for side sleepers. Long-tail keywords have the highest conversion rates with very focused audiences. 
  • Target Keywords:

I Migliori 11 Tool per fare Keyword Research nel 2022

Target keywords are those that are related to your audience, industry, and offerings online.

Target keywords include:

  • Product Keywords
  • Branded Keywords 
  • Market Segment Keywords
  • Customer-Defining Keywords
  • Competitor Keywords 
  • Geo-Targeted Keywords
  • Product Keywords: These are keywords related to brand offerings only. Product keywords for a digital marketing agency are phrases that are used to reference products and services directly. Digital marketers should strategize for each product and service individually so that potential customers can quickly find everything through their search. An excellent example of this is’ Hershey’s Chocolate Kisses’
  • Branded Keywords: Branded keywords are those that include the name of the brand in the search term. These keywords can either have only the brand name along with the product or just the brand name. Users can also add other descriptions to the search terms. An excellent example of a branded keyword search is ‘Yonex Badminton Racquets’
  • Market Segment Keywords: These are generic keywords that are associated with industries or brands. Most large audiences use these keywords to search for general information. These keywords are broad and can be used to define generic terms across industries for marketing purposes. An excellent example of this type of keyword search is ‘skipping rope.’
  • Customer-Defining Keywords: Customer-defining keywords for a digital marketing agency are those that help identify a particular type of audience. Customers usually use these keywords or phrases to define their own subsets. An example of a customer specifying keyword is, ‘sportswear for men’
  • Competitor Keywords: Competitor keywords are used by businesses to target the products and services of competing brands. It is always helpful for a brand to search for all keywords related to their competitors since it allows your business to attract similar customers. These customers could also be potential buyers. An excellent example of competitor keywords for a digital marketing agency like The Social Robin is ‘Dallas marketing agency.’
  • Geo-Targeted Keywords: These are search terms that are associated with a location. Geo-targeted keywords are usually used by customers looking to search for results near them or in an area of interest. An example of a Geo-targeted keyword is ‘Toronto hair salon.’
  • On-Site Keywords:
How to Get Your SEO Keyword Strategy Right: Basic & Advanced Tips

As the name suggests, on-site keywords usually refer to the keywords that are created explicitly for content on a landing page or a blog, article, or piece of written content. On-site keywords are usually of two types:

  • Primary
  • Related/ LSI keywords
  1. Primary Keywords: Primary keywords are ones that digital marketers should strategize. These are the keywords that should be focused on a single page on the website. Each page for SEO should, ideally, have one primary keyword assigned. Keyword optimization starts by ensuring the search word is populated organically throughout the content. Doing this is a best practice as it sends a clear, strong message to the search engine that the title and topic are about that keyword.
  2. LSI Keywords: LSI (Latent Sematic Keywords) or related keywords, as the name suggests, are related to the primary. These keywords are usually synonyms, variations, or an explanation. LSI keywords support the primary keywords in enhancing SEO. Usually, digital marketers assign a single keyword with two or three LSI keywords to drive traffic. These are then populated organically throughout the blog or article. 

Examples of LSI keywords if the primary is ‘hair salon’ will be best hair cuts, hair color, blow-dry, hair straightening, hair spa, and so on. 

  • Google Ads Keywords:
Nine steps to choosing Google Ads keywords | Marketing Donut

Google Ads keywords are used for targeted advertising campaigns across Google. These keywords include:

  1. Exact Match
  2. Broad Match
  3. Phrase Match
  4. Negative 
  5. Exact Match Keywords: Exactly as the name suggests, exact match keywords are used to target a particular ad campaign on Google. Exact match keywords give Google the right to show your ad, only if the keywords searched for are the same or similar to your keywords. Singular and plural forms, misspellings, abbreviations, reordered words, closely related words, synonyms, and paraphrases are all included in the result. 
  6. Broad Match Keywords: Broad match keywords are generic terms used to show the ads in google. Any variation of the keyword can be used to show the ads. Like exact match keywords, the broad match will also allow for all forms, synonyms, abbreviations, jumbled words, and paraphrases. An example of a broad match keyword is ‘bread.’
  7. Phrase Match Keywords: Phrase match keywords help ad campaigns for specific terms or sentences. Google Ads search campaigns show the ads only if the words match the words given. These words can be jumbled but should have the keywords in some parts. The keywords may come before or after the phrase, but the exact phrase must always be included. Phrase match keywords are ‘toy stores for kids,’ ‘shoe stores for men,’ or ‘games for adolescent children, and so on. 
  8. Negative Keywords: Negative keywords are those that are purposely excluded from the search terms. These are usually variations of the earlier three types of Google Ads that tell Google you want to stop including these words. Google allocates these keywords to negative terms since they are not relevant to the ad. If the search term is ‘shampoo for women,’ then the negative keywords associated with this are’ shampoo for men, shampoo for guys, men’s hair care, and so on. 
  • Buyer Keywords: on Twitter: "What are Buyer Keywords and How Do You Find Them? by @RtMixMktg #keywords #SEO #content #marketing" / Twitter

Buyer keywords are used by customers when they are looking to purchase a product or a service. Buyer keywords are very particular in nature and usually have a very high conversion rate. Since the buyer is interested in searching only for the products or services that they need, these keywords help direct them to relevant pages. These keywords are further sorted as follows:

  1. Informational Keywords
  2. Transactional Keywords
  3. Navigational Keywords
  4. Informational Keywords: Digital marketers have to plan for informational keywords as much as focus keywords. Most consumers are aware that they need information for a product or service but do not which the exact one to pick out. Informational keywords help direct potential customers to your landing page. An excellent example of informational keywords is ‘what’s the best fabric softener.’
  5. Transactional Keywords: Transactional keywords are search terms used by buyers who know what they want to purchase. They use these terms to search for a particular product, brand, or service with the intention of buying. Transactional keywords are buying keywords. An excellent example of transactional keywords is ‘best price for cantilever parasols.’
  6. Navigational Keywords: Navigational keywords are used by buyers who want to concentrate on a particular business or brand. The buyer has a specific brand and wants to make a purchase only from that brand. Searchers who are looking for additional information regarding the finalization of the purchase use navigational keywords. These are the buyers who research and compare brands before making a final choice. An example is ‘best Puma running shoes.’

How To Use SEO Keywords?

Just having a list of keywords isn’t enough. The actual trick is in using them correctly. Focusing on using one keyword per landing page will help increase conversion and footfall. Search engine crawlers quickly follow the trail to your website and identify the main topic or title.

Keywords for a digital marketing agency | Optinmonster | Agency Vista

These crawlers also check for relevancy, so ensure that your content is wholly relevant to the topic.

  • Include keywords in the URLs
  • Add the keywords to the meta tags
  • Organically add the relevant keywords throughout the article or blog
  • Mention the keywords in the description of the images on the website

Why are SEO Keywords Important?

When you optimize your content around words and phrases that people search for, your website can rank higher for those terms.

Needless to say, ranking higher in the SERPs can drive more targeted traffic to your website

. Which is why finding keywords people search for is step #1 of any SEO campaign.

Google still scans key areas of your site

In fact, SEO is pretty much impossible without keywords.

But when you have a list of the right keywords, you can start working on important SEO tasks like:

  • Figuring out your site architecture
  • Planning out product and category pages
  • Writing content for blog posts and YouTube videos
  • Optimizing landing pages and sales pages


About Me

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Recent Posts

Need to raise your site's score?

We have an ideal solution for your business marketing